Optometry Marketing Services

Contact Us Now

Optometry Marketing Services

About Us

Founded by IDOC, an optometric alliance dedicated to helping independent owners live the practice of their dreams, Optometry Marketing Services provides website design and hosting, copywriting, SEO, Google Ads management, Facebook Ads management, Facebook and Instagram content, reporting, and marketing strategies for optometry practices. 


Our team focuses exclusively on optometry marketing, so we understand the unique challenges you face and the services and products you provide.


Whether your goal is to modernize your website, grow your practice, or dominate your local market, get the results you need.


We’ll walk you through the data, answer your questions, serve as a sounding board, and work with you to identify key marketing priorities for your practice. 

Our Team

Our expert team is committed to your vision and your success.

Maddie Langston

Director, Marketing Services

Learn more

Maddie began working with optometrists in 2016 as a marketing consultant. From there, she launched social media services in 2020 followed by website services in late 2021. She has consulted with hundreds of private practice owners and managers, offering valuable insights and guidance on their marketing efforts. Maddie has decades of experience supporting small business owners and empowering sales teams through effective marketing strategies. She now leads a team of skilled marketers at Optometry Marketing Services, providing website development, SEO optimization, Google Ads administration, and social media services. 

Onye Anyanwu

Senior Marketing Strategist

Learn more

As a skilled digital marketing consultant, Onye helps small business owners transform their online presence. With a deep understanding of the unique challenges and opportunities in the optometry industry, he leverages Google Ads to drive growth and success for our clients.

At Optometry Marketing Services, Onye provides strategic consulting and manages targeted Google Ads campaigns that resonate with the needs of eye care patients. Through data-driven decision-making, he helps practices acquire new patients more efficiently while maximizing their ROI. By working closely with you, he ensures that every strategy and campaign seamlessly aligns with your practice’s vision and values.

  Jelissa Brooks

Marketing Strategist

Learn more

Jelissa is a seasoned digital marketer who excels in website design and social media branding. Along with her expertise in Facebook, Instagram, and Google Ads advertising, she is adept at using Google Analytics to create data-driven strategies. Her unique blend of creativity and analytical skills positions her as a standout professional in the ever-evolving world of digital marketing. 

Kelsey Garcia

Marketing Strategist

Learn more

Kelsey is a marketing strategist with over five years of experience supporting small businesses online. Over the years, she has developed expertise in social media strategy for Facebook and Instagram, creating personalized content for clients in various industries. Having worked with independent optometry practices since 2020, she has a deep understanding of the unique challenges and opportunities optometrists face when marketing their practices online.

At Optometry Marketing Services, Kelsey works closely with practices to build and update their websites, run Facebook ad campaigns, and develop data-driven marketing strategies that align with the practice’s goals and priorities.


  • Meta Certified Digital Marketing Associate
  • Google Analytics Certification

Wayne Street

SEO Manager

Learn more

Wayne Street is a dynamic SEO Manager who brings a unique blend of technical expertise and marketing savvy to his role. With over a decade of experience in the ever-evolving field of search engine optimization, Wayne is an expert in enhancing online visibility and driving organic growth. 

He has excelled in optimizing websites for diverse industries, leading teams for both small businesses and large corporations. Wayne’s accomplishments include significantly improving search engine rankings for key terms, increasing web traffic by double digits, and enhancing user experience leading to higher conversion rates. 

     Courtney Gursky

  Content Manager

Learn more

Courtney is a digital marketing specialist with over a decade of experience in marketing strategy and content creation. Over the years, she has managed content development and digital marketing campaigns for companies spanning various industries. At Optometry Marketing Services, Courtney develops website, blog, and social media content for independent optometry practices. She tailors content to the specific needs of prospective and current patients, ensuring our clients have a strong and engaging online presence.


  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • HubSpot Email Marketing 
  • Google Analytics

Olga Eriksson

Senior Web Developer & Designer

Learn more


  • Responsive Web Design
  • User Experience for Web Design
  • Foundations of UX: Accessibility
  • JavaScript Algorithms and Data Structures
  • Semrush SEO Fundamentals
  • Semrush Mobile SEO
  • Google Analytics
  • Project Management

Brittany Presser

Web Developer & Designer

Learn more

Brittany is an experienced web designer and front-end developer who brings several years of professional expertise to the table. Currently at Optometry Marketing Services, Brittany specializes in crafting tailored websites for independent optometry practices. She exceeds client expectations by creating visually appealing and high-performing websites that contribute to the success of each practice. 


  • Front-end Website Development
  • Back-end Website Development

Chris Palma

Senior Marketing Technologist

Learn more

With over a decade of professional expertise in marketing technology, Chris Palma is a leading expert in the digital landscape. His proficiency is not just theoretical; it’s grounded in over 10 years of hands-on experience in planning, launching, and providing post-launch support for websites across diverse industries.  

With a comprehensive and meticulous approach, he excels in providing seamless support for new websites, ensuring optimal performance from start to finish. From planning to monitoring campaigns, his vast experience covers all aspects of marketing technology.


  • Google Analytics
  • HubSpot Marketing
  • HubSpot Sales