About Us

Maddie began working with optometrists in 2016 as a marketing consultant. From there, she launched social media services in 2020 followed by website services in late 2021. She has consulted with hundreds of private practice owners and managers, offering valuable insights and guidance on their marketing efforts. Maddie has decades of experience supporting small business owners and empowering sales teams through effective marketing strategies. She now leads a team of skilled marketers at Optometry Marketing Services, providing website development, SEO optimization, Google Ads administration, and social media services. 

As a skilled digital marketing consultant, Onye helps small business owners transform their online presence. With a deep understanding of the unique challenges and opportunities in the optometry industry, he leverages Google Ads to drive growth and success for our clients.

At Optometry Marketing Services, Onye provides strategic consulting and manages targeted Google Ads campaigns that resonate with the needs of eye care patients. Through data-driven decision-making, he helps practices acquire new patients more efficiently while maximizing their ROI. By working closely with you, he ensures that every strategy and campaign seamlessly aligns with your practice’s vision and values.

Kelsey is a marketing strategist with over five years of experience supporting small businesses online. Over the years, she has developed expertise in social media strategy for Facebook and Instagram, creating personalized content for clients in various industries. Having worked with independent optometry practices since 2020, she has a deep understanding of the unique challenges and opportunities optometrists face when marketing their practices online.

At Optometry Marketing Services, Kelsey works closely with practices to build and update their websites, run Facebook ad campaigns, and develop data-driven marketing strategies that align with the practice’s goals and priorities.

Certifications:

• Meta Certified Digital Marketing Associate
• Google Analytics Certification

Wayne Street is a dynamic SEO Manager who brings a unique blend of technical expertise and marketing savvy to his role. With over a decade of experience in the ever-evolving field of search engine optimization, Wayne is an expert in enhancing online visibility and driving organic growth. 

He has excelled in optimizing websites for diverse industries, leading teams for both small businesses and large corporations. Wayne’s accomplishments include significantly improving search engine rankings for key terms, increasing web traffic by double digits, and enhancing user experience leading to higher conversion rates. 

Certifications:

• Responsive Web Design
• User Experience for Web Design
• Foundations of UX: Accessibility
• JavaScript Algorithms and Data Structures
• Semrush SEO Fundamentals
• Semrush Mobile SEO
• Google Analytics
• Project Management

Brittany is an experienced web designer and front-end developer who brings several years of professional expertise to the table. Currently at Optometry Marketing Services, Brittany specializes in crafting tailored websites for independent optometry practices. She exceeds client expectations by creating visually appealing and high-performing websites that contribute to the success of each practice. 

Certifications:

• Front-end Website Development
• Back-end Website Development