Optometry Marketing Services

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Optometry Marketing Services

Optometrist PPC Management

Advertising on Google can be a highly effective way to reach new patients in your community when it’s done right. Our marketing strategists have the expertise to run highly effective PPC campaigns on Google and help you make the most of your advertising budget.

About Google Ads

Google Ads pay-per-click (PPC) advertising enables businesses to advertise their products and services on Google platforms like Google Search and Google Display Network. Managing Google Ads for optometrists requires creating relevant, quality ads that will show up when people search for keywords related to eye health care services. Continually monitoring and optimizing ads and keywords based on data displayed in the account is also key.

Measuring Success with Google Ads

When our team manages Google Ads for optometrists, we analyze and report on several key metrics:

CTR

The digital marketing strategies we employ can significantly enhance your online visibility. CTR, or click-through rate, is the percentage of people who saw the ad and clicked on it.

CPC 

The CPC, or cost per click, is how much each click costs in a PPC campaign. It’s important to manage the cost per click through careful monitoring and elimination of keywords that won’t lead to conversions.

Conversions 

A conversion occurs when someone completes a desired action after having clicked on the ad. We define a “conversion” as a phone call to the practice, indicating strong potential patient interest.

Optometry Marketing Services Results

All clients over a 90-day period

%

CTR

$ Avg. CPC

Conversions

%

Conv. rate

Drive Growth &
Elevate Your Practice

Free Website Audit

How does your website rank on Google? Request your free audit today! Request my Google Search rankings to see how our efforts have positioned you as one of the best optometry websites with increased visibility for eye doctors.

Happy Client 

“We started using Google Ads services to enhance our online and social media. I was apprehensive at first because I was aware that done incorrectly one can be a costly experiment in marketing. We started at the beginning of this year in February and our total number of new patients in the practice year to date has increased 48% over the prior year. Our percentage of new patients compared to established has grown 7% which is harder to do for a long-established practice. Of course, we do other marketing programs, but the only new activity has been the implementation of Google ad services through IDOC. It has been a game changer for my practice in new patient growth as they continually custom tailor the ads for my office demographics.”

— Dr. Ansel Johnson

Vision Salon Eye Care Associates

FAQs

What is PPC and how can it benefit optometrists?

PPC stands for pay-per-click, a type of online advertising where businesses pay a fee each time their ad is clicked. It can benefit optometrists by targeting specific keywords related to eye care services and attracting potential customers to their website.

Why should an optometrist consider PPC management services?

Optometrists should consider PPC management services to improve their online visibility, reach more new patients, increase website traffic, and ultimately grow their practice. PPC specialists can help create effective marketing campaigns and optimize ads for better results.

How can a marketing agency help an optometry practice with PPC services?

A marketing agency can help an optometry practice with PPC services by developing a customized marketing plan, implementing targeted PPC strategies, managing ads effectively, analyzing performance metrics, and providing recommendations to improve campaign results.

How does remarketing play a role in optometry PPC management?

Remarketing is a strategy used in optometry PPC management to target ads to potential customers who have previously visited a practice’s website. By showing tailored ads to these visitors as they browse the web, optometrists can increase brand awareness and encourage conversions.

How can PPC strategies help in marketing optometry services?

PPC strategies can help in marketing for optometry services by targeting specific keywords related to eye care, creating compelling ad copy, optimizing landing pages, and tracking performance to ensure a high return on investment (ROI).

What are some best practices for optometry PPC advertising?

Some best practices for optometry PPC advertising include conducting keyword research, creating targeted ads for eye care services, optimizing landing pages for conversions, monitoring ROI, and regularly refining campaigns based on performance data.

What is the importance of SEO in optometry marketing?

SEO, or search engine optimization, is important in optometry marketing as it helps improve the visibility of an optometry practice’s website in search results. Optimizing for relevant keywords and enhancing the website’s content can attract more organic traffic and potential customers.

Clear Vision, Effective Marketing

Focused, Measurable, Collaborative

Learn more about Optometry Marketing Services and discover how our expert team can help you boost your online presence, attract more patients, and grow your practice.