Optometry Marketing Services

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Optometry Marketing Services

Optometrist PPC Management

Advertising on Google can be a highly effective way to reach new patients in your community when it’s done right. Our marketing strategists have the expertise to run highly effective advertising on Google and help you make the most of your advertising budget.  

About Google Ads

Google Ads pay-per-click (PPC) advertising enables businesses to advertise their products and services on Google platforms like Google Search and Google Display Network. Managing Google Ads for optometrists requires creating relevant, quality ads that will show up when people search for keywords related to eye health care services. Continually monitoring and optimizing ads and keywords based on data displayed in the account is also key.

Measuring Success with Google Ads

When our team manages Google Ads for optometrists, we analyze and report on several key metrics:  

CTR

The CTR, or click-through rate, is the percentage of people who saw the ad and clicked on it.

CPC 

The CPC, or cost per click, is how much each click costs. It’s important to manage the cost per click through careful monitoring and elimination of keywords which won’t lead to conversions.  

Conversions 

A conversion occurs when someone completes a desired action after having clicked on the ad. We define a “conversion” as a phone call to the practice. 

Optometry Marketing Services Results

All clients over a 90-day period

%

CTR

$ Avg. CPC

Conversions

%

Conv. rate

Drive Growth &
Elevate Your Practice

Free Website Audit

How does your website rank on Google? Request your free audit today!

Happy Client 

“We started using Google Ads services to enhance our online and social media. I was apprehensive at first because I was aware that done incorrectly one can be a costly experiment in marketing. We started at the beginning of this year in February and our total number of new patients in the practice year to date has increased 48% over the prior year. Our percentage of new patients compared to established has grown 7% which is harder to do for a long-established practice. Of course, we do other marketing programs, but the only new activity has been the implementation of Google ad services through IDOC. It has been a game changer for my practice in new patient growth as they continually custom tailor the ads for my office demographics.”

— Dr. Ansel Johnson

Vision Salon Eye Care Associates

Clear Vision, Effective Marketing

Focused, Measurable, Collaborative

Learn more about Optometry Marketing Services and discover how our expert team can help you boost your online presence, attract more patients, and grow your practice.