by Maddie Langston | Jul 19, 2024 | Content marketing, Optometry marketing, SEO
Recently I met with an optometrist to talk about the state of their current website and online marketing. Now she isn’t interested in increasing patient flow at this point; instead, she’s thinking about selling her practice in a few years and retiring but wants to...
by Maddie Langston | Jun 19, 2024 | Optometry marketing
Starting an optometry practice is exciting, but it does require you to do some strategic marketing to create local awareness, attract patients, and establish your presence in your community. Here are some essential introductory marketing strategies to help your eye...
by Maddie Langston | May 31, 2024 | Google ads, SEO
As an optometrist in private practice, you might have heard about Google Ads and SEO as ways to attract more patients online. However, understanding how they work together can be confusing! Let’s break it down and see how using Google Ads can indirectly benefit...
by Maddie Langston | May 29, 2024 | Google ads
If you are an optometrist running your own practice, you likely spend most of your time on patient care and not on your practice marketing. If your practice is in an area with lots of competition, though, understanding how to attract more patients online is crucial....
by Maddie Langston | May 28, 2024 | Social media
Some optometrists in private practice have worked for years to build a great presence on Facebook business, Instagram, and other social media platforms. They build an audience of followers on these accounts, and maybe even pay to advertise services or their optical to...