Our Blog
The Optometry Marketing Services team shares valuable tips on digital marketing for optometrists.
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Targeted Marketing for Optometrists
While it’s tempting to simply state that you provide personalized eye health and vision care for the entire family (which of course you do!) in your practice marketing, by focusing on specific...
Getting Started with Google Search Ads
If you own an optometry practice and need more new patients, one powerful tool to help you achieve this is Google Search Ads. Google Search Ads can drive more inbound phone calls, appointment...
The Benefits of Creating an Annual Marketing Plan for Your Optometry Practice
As an independent O.D., you already know the importance of delivering excellent patient care and keeping your practice running smoothly. I realize patient care, staff management, and practice...
5 Effective Ways for Optometrists to Get New Patients
When you own an optometry practice, you wear many different hats. In addition to providing patient care, hiring and managing staff, and staying on top of your finances, you need to think about your...
How to Create a Marketing Content Calendar
Running an optometry practice comes with a unique set of challenges, especially when it comes to marketing. Most owners and managers I’ve met with say it’s important, but it often takes a back seat...
Google Business Profile Optimization for Optometrists
Establishing a strong online presence is crucial for attracting new patients to your optometry practice. One of the most effective tools for achieving this is a Google Business Profile (GBP). This...
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