by Maddie Langston | Jul 25, 2024 | Google Business Profile, Google reviews
Establishing a strong online presence is crucial for attracting new patients to your optometry practice. One of the most effective tools for achieving this is a Google Business Profile (GBP). This blog post will define what a Google Business Profile is and highlight...
by Maddie Langston | Jul 22, 2024 | SEO
As an optometrist, you understand the importance of clear vision for your patients. But how clear is the vision of your practice’s online presence? It’s crucial to effectively use the internet to reach people within driving distance of your office who need your...
by Maddie Langston | Jul 22, 2024 | Optometry marketing, Website design
As an optometrist and practice owner, you might not spend much time thinking about the technical details of your website. However, in today’s digital age, ensuring your website is “mobile-first” is essential for attracting and retaining patients. But...
by Maddie Langston | Jul 19, 2024 | Content marketing, Optometry marketing, SEO
Recently I met with an optometrist to talk about the state of their current website and online marketing. Now she isn’t interested in increasing patient flow at this point; instead, she’s thinking about selling her practice in a few years and retiring but wants to...
by Maddie Langston | Jun 19, 2024 | Optometry marketing
Starting an optometry practice is exciting, but it does require you to do some strategic marketing to create local awareness, attract patients, and establish your presence in your community. Here are some essential introductory marketing strategies to help your eye...
