by Maddie Langston | Sep 17, 2024 | Optometry marketing, Uncategorized
As an independent O.D., you already know the importance of delivering excellent patient care and keeping your practice running smoothly. I realize patient care, staff management, and practice operations can take up most of your time but having a well-structured annual...
by Maddie Langston | Aug 8, 2024 | Optometry marketing, Uncategorized
When you own an optometry practice, you wear many different hats. In addition to providing patient care, hiring and managing staff, and staying on top of your finances, you need to think about your marketing, too! Marketing often falls lower on the list of priorities,...
by Maddie Langston | Jul 30, 2024 | Content marketing, Optometry marketing
Running an optometry practice comes with a unique set of challenges, especially when it comes to marketing. Most owners and managers I’ve met with say it’s important, but it often takes a back seat to other priorities, including staffing challenges and the day-to-day...
by Maddie Langston | Jul 25, 2024 | Google Business Profile, Google reviews
Establishing a strong online presence is crucial for attracting new patients to your optometry practice. One of the most effective tools for achieving this is a Google Business Profile (GBP). This blog post will define what a Google Business Profile is and highlight...
by Maddie Langston | Jul 22, 2024 | SEO
As an optometrist, you understand the importance of clear vision for your patients. But how clear is the vision of your practice’s online presence? It’s crucial to effectively use the internet to reach people within driving distance of your office who need your...
