by Maddie Langston | Sep 17, 2024 | Optometry marketing, Uncategorized
As an independent O.D., you already know the importance of delivering excellent patient care and keeping your practice running smoothly. I realize patient care, staff management, and practice operations can take up most of your time but having a well-structured annual...
by Maddie Langston | Aug 8, 2024 | Optometry marketing, Uncategorized
When you own an optometry practice, you wear many different hats. In addition to providing patient care, hiring and managing staff, and staying on top of your finances, you need to think about your marketing, too! Marketing often falls lower on the list of priorities,...
by Maddie Langston | Jul 30, 2024 | Content marketing, Optometry marketing
Running an optometry practice comes with a unique set of challenges, especially when it comes to marketing. Most owners and managers I’ve met with say it’s important, but it often takes a back seat to other priorities, including staffing challenges and the day-to-day...
by Maddie Langston | Jul 22, 2024 | Optometry marketing, Website design
As an optometrist and practice owner, you might not spend much time thinking about the technical details of your website. However, in today’s digital age, ensuring your website is “mobile-first” is essential for attracting and retaining patients. But...
by Maddie Langston | Jul 19, 2024 | Content marketing, Optometry marketing, SEO
Recently I met with an optometrist to talk about the state of their current website and online marketing. Now she isn’t interested in increasing patient flow at this point; instead, she’s thinking about selling her practice in a few years and retiring but wants to...
by Maddie Langston | Jun 19, 2024 | Optometry marketing
Starting an optometry practice is exciting, but it does require you to do some strategic marketing to create local awareness, attract patients, and establish your presence in your community. Here are some essential introductory marketing strategies to help your eye...
