by Maddie Langston | Nov 26, 2024 | Optometry Marketing
It’s tempting to say that your practice provides personalized eye care for the whole family—which, of course, you do! However, focusing on specific groups within your patient base and community can be much more effective. Targeting these groups allows you to create...
by Maddie Langston | Oct 29, 2024 | Google Ads
If you own an optometry practice and need more new patients, one powerful tool to help you achieve this is Google Search Ads. Google Search Ads can drive more inbound phone calls, appointment request form submissions, and clicks to your online scheduling pages....
by Maddie Langston | Sep 17, 2024 | Optometry Marketing
As an independent O.D., you already know the importance of delivering excellent patient care and keeping your practice running smoothly. I realize patient care, staff management, and practice operations can take up most of your time but having a well-structured annual...
by Maddie Langston | Aug 8, 2024 | Optometry Marketing
When you own an optometry practice, you wear many different hats. In addition to providing patient care, hiring and managing staff, and staying on top of your finances, you need to think about your marketing, too! Marketing often falls lower on the list of priorities,...
by Maddie Langston | Jul 30, 2024 | Content Marketing, Optometry Marketing
Running an optometry practice comes with a unique set of challenges, especially when it comes to marketing. Most owners and managers I’ve met with say it’s important, but it often takes a back seat to other priorities, including staffing challenges and the day-to-day...
