by Maddie Langston | Feb 29, 2024 | Website Design
If you own or manage an optometry practice, your website is a foundational part of your marketing. People in the areas you serve should discover your website when they search for services you provide, and the website should help you establish credibility and build...
by Maddie Langston | Feb 26, 2024 | Dry Eye Marketing, SEO
If you’re an optometrist specializing in the evaluation and treatment of dry eye, your website is a powerful tool to reach patients. Let’s make it easy for them to find you! Here’s how to use SEO (Search Engine Optimization) to shine a spotlight on...
by Maddie Langston | Dec 28, 2023 | Marketing Analytics
As an optometrist running a private practice, understanding your online presence is crucial. Google Analytics, a free web analytics service by Google, is an invaluable tool to understand and optimize your online presence. By integrating Google Analytics into your...
by Maddie Langston | Dec 28, 2023 | Social Media
Optometry practices benefit from a focused approach to social media, particularly through Facebook and Instagram. These platforms are powerful channels for patient engagement, education, and the promotion of specialized services such as dry eye treatment, myopia...
by Maddie Langston | Dec 28, 2023 | Optometry Marketing, SEO
If you run an optometry practice, you’ve probably heard the term “SEO” but may not know exactly what it means. SEO, or search engine optimization, is the process of improving your website so it shows up higher in search results. At Optometry Marketing Services, we...
