by OMS Staff | Aug 2, 2024 | Facebook Ads, Social Media
In today’s fast-paced digital landscape, leveraging social media platforms like Facebook has become essential for optometry practices to connect with their target audience. As organic reach decreases and competition intensifies, Facebook paid ads have emerged as...
by Maddie Langston | May 28, 2024 | Social Media
Some optometrists in private practice have worked for years to build a great presence on Facebook business, Instagram, and other social media platforms. They build an audience of followers on these accounts, and maybe even pay to advertise services or their optical to...
by Maddie Langston | Dec 28, 2023 | Social Media
Optometry practices benefit from a focused approach to social media, particularly through Facebook and Instagram. These platforms are powerful channels for patient engagement, education, and the promotion of specialized services such as dry eye treatment, myopia...
