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The Optometry Marketing Services team shares valuable tips on digital marketing for optometrists.
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Targeted Marketing for Optometrists
It’s tempting to say that your practice provides personalized eye care for the whole family—which, of course, you do! However, focusing on specific groups within your patient base and community can...
Getting Started with Google Search Ads
If you own an optometry practice and need more new patients, one powerful tool to help you achieve this is Google Search Ads. Google Search Ads can drive more inbound phone calls, appointment...
The Benefits of Creating an Annual Marketing Plan for Your Optometry Practice
As an independent O.D., you already know the importance of delivering excellent patient care and keeping your practice running smoothly. I realize patient care, staff management, and practice...
5 Effective Ways for Optometrists to Get New Patients
When you own an optometry practice, you wear many different hats. In addition to providing patient care, hiring and managing staff, and staying on top of your finances, you need to think about your...
Top 5 Reasons Optometry Practices Should Invest in Facebook Paid Ads
In today's fast-paced digital landscape, leveraging social media platforms like Facebook has become essential for optometry practices to connect with their target audience. As organic reach...
How to Create a Marketing Content Calendar
Running an optometry practice comes with a unique set of challenges, especially when it comes to marketing. Most owners and managers I’ve met with say it’s important, but it often takes a back seat...
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