Our Blog
The Optometry Marketing Services team shares valuable tips on digital marketing for optometrists.
Learn about digital marketing from our expert team.
The Value of Blogging for Your Optometry Practice Website
Recently I met with an optometrist to talk about the state of their current website and online marketing. Now she isn’t interested in increasing patient flow at this point; instead, she’s thinking...
Introductory Marketing Strategies for Eye Clinics
Starting an optometry practice is exciting, but it does require you to do some strategic marketing to create local awareness, attract patients, and establish your presence in your community. Here...
How Google Ads Can Affect Your Website’s SEO
As an optometrist in private practice, you might have heard about Google Ads and SEO as ways to attract more patients online. However, understanding how they work together can be confusing!...
PPC Management for Optometrists
If you are an optometrist running your own practice, you likely spend most of your time on patient care and not on your practice marketing. If your practice is in an area with lots of competition,...
Phishing Scams Targeting Optometrists with Facebook and Instagram Accounts
Some optometrists in private practice have worked for years to build a great presence on Facebook business, Instagram, and other social media platforms. They build an audience of followers on these...
Marketing New Eye Care Services to Your Patient Base
Does this sound familiar? You have an established patient base. You have invested in technology and built capabilities in your optometry practice to provide dry eye treatments, myopia management, or...
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