Our Blog
The Optometry Marketing Services team shares valuable tips on digital marketing for optometrists.
Learn about digital marketing from our expert team.
5 Things Optometrists Should Know about Google Reviews
Online reviews are a cornerstone of your optometry practice’s reputation on the internet. People can and do read and write online reviews, and as of March 2024, the most visible reviews platform is...
Elements of an Effective Website for Optometry Practice Marketing
If you own or manage an optometry practice, your website is a foundational part of your marketing. People in the areas you serve should discover your website when they search for services you...
6 Simple SEO Tips for Your Dry Eye Specialty
If you're an optometrist specializing in the evaluation and treatment of dry eye, your website is a powerful tool to reach patients. Let's make it easy for them to find you! Here's how to use SEO...
A Simplified Guide to Google Analytics for Optometrists
As an optometrist running a private practice, understanding your online presence is crucial. Google Analytics, a free web analytics service by Google, is an invaluable tool to understand and...
Leverage Facebook and Instagram for Optometry Practice Marketing
Optometry practices benefit from a focused approach to social media, particularly through Facebook and Instagram. These platforms are powerful channels for patient engagement, education, and the...
What Optometrists Need to Know about SEO
If you own or manage an optometry practice, you may have heard the term “SEO” but aren’t sure what it’s all about. Learn about SEO and how it can help you be more effective in marketing your...
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