A well-designed website is essential for any optometry practice—it attracts new patients, builds trust, and showcases your expertise. At Optometry Marketing Services, we create optometry websites tailored specifically to each practice’s needs, combining user-friendly design with a focus on driving conversions.
So, what does the process of building a custom website involve? Here’s a look behind the scenes.
1. Initial Consultation and Understanding Your Needs
The first step in the design process is getting to know your practice inside and out. During our initial consultation, we’ll discuss:
- Your goals – What you want your website to achieve, from attracting new patients to promoting specialty services.
- Your target audience – Who you want to reach, whether it’s families, athletes, or patients with specific vision needs.
- Your unique value propositions – What sets your practice apart, and how we can highlight that online.
Whether you’re offering specialty services like sports vision or low vision care, or want a modern, clean design, we’ll tailor your website to reflect your practice’s specific needs.
2. Crafting a User-Friendly Design
A user-friendly website is key to providing patients with a positive experience. We design websites that are easy to navigate, mobile-friendly, and fast-loading. This includes clear calls to action, intuitive menus, and quick loading times to help patients find what they need and encourage them to take the next step.
3. Incorporating SEO from the Start
Search engine optimization (SEO) is a critical part of designing your custom website. Without it, potential patients may never find your practice online.
From the beginning of the website development process, we structure your site to improve its chances of ranking well in search engines like Google. This helps potential patients find your optometry practice when they search for eye care services, such as eye exams, contact lenses, or dry eye treatment.
Our SEO strategy includes:
- Organizing your site – We make it easy for both visitors and search engines to navigate your website.
- Optimizing page titles and descriptions – We write clear, compelling titles and summaries that show up in search engine results and encourage people to click and visit your site.
- Enhancing content with relevant keywords – We use terms patients in your area are likely to search for, including “pediatric eye exams in [City],” “sports vision [City],” and “diabetic eye care [City].”
- Including frequently asked questions (FAQs) – We add common patient questions, such as “How does diabetes affect the eyes?” to provide helpful information, establish your expertise, and improve your visibility in search results.
This approach ensures your website looks professional while attracting more visitors and converting them into patients.
4. Custom Features and Integrations
Every optometry practice is unique, and your website should be too. We collaborate with you to add custom features and integrations that meet your practice’s specific needs.
From online appointment scheduling and patient portal access to a blog for ongoing patient education, we ensure your site is both functional and designed to convert visitors into patients.
5. Ongoing Support and Updates
The process doesn’t end once your website is live. We offer ongoing support to make sure your site stays up to date and continues to perform well. Whether it’s adding new services, updating content, or tweaking SEO, we’re here to ensure your site continues to meet the needs of your practice and patients.
Turn Visitors Into Patients with a High-Performing Site
Designing a custom optometry website takes significant time and effort, from planning and content creation to SEO and performance optimization. At Optometry Marketing Services, we provide a dedicated strategist to guide you through the process and offer a variety of digital marketing plans tailored to your practice’s specific needs. Our goal is to create a website that not only looks great but also attracts patients and drives conversions.
If you’re ready for a custom website built to grow your optometry practice, book a strategy call with one of our experts today.
