by Maddie Langston | Mar 29, 2024 | Patient experience
Modern marketing plans for optometrists in private practice can include an optimized, user-friendly website, a workable process to acquire online reviews, and advertising on search engines and social media, but the cornerstone of optometry practice marketing is...
by Maddie Langston | Mar 22, 2024 | SEO
We all know referrals from local friends and family are a top source of new patients. What if there was a way to use your practice website to generate more inbound traffic through referrals from other websites people in your community visit? Well, there is! If...
by Maddie Langston | Mar 19, 2024 | Google reviews
Online reviews are a cornerstone of your optometry practice’s reputation on the internet. People can and do read and write online reviews, and as of March 2024, the most visible reviews platform is on Google. If you own or manage an optometry practice, here are five...
by Maddie Langston | Feb 29, 2024 | Uncategorized
If you own or manage an optometry practice, your website is a foundational part of your marketing. People in the areas you serve should discover your website when they search for services you provide, and the website should help you establish credibility and build...
by Maddie Langston | Feb 26, 2024 | Uncategorized
If you’re an optometrist specializing in the evaluation and treatment of dry eye, your website is a powerful tool to reach patients. Let’s make it easy for them to find you! Here’s how to use SEO (Search Engine Optimization) to shine a spotlight on...