by Maddie Langston | Nov 26, 2024 | Uncategorized
While it’s tempting to simply state that you provide personalized eye health and vision care for the entire family (which of course you do!) in your practice marketing, by focusing on specific groups of people in your patient base and community, you can create more...
by Maddie Langston | Oct 29, 2024 | Uncategorized
If you own an optometry practice and need more new patients, one powerful tool to help you achieve this is Google Search Ads. Google Search Ads can drive more inbound phone calls, appointment request form submissions, and clicks to your online scheduling pages....
by Maddie Langston | Sep 17, 2024 | Optometry marketing, Uncategorized
As an independent O.D., you already know the importance of delivering excellent patient care and keeping your practice running smoothly. I realize patient care, staff management, and practice operations can take up most of your time but having a well-structured annual...
by Maddie Langston | Aug 8, 2024 | Optometry marketing, Uncategorized
When you own an optometry practice, you wear many different hats. In addition to providing patient care, hiring and managing staff, and staying on top of your finances, you need to think about your marketing, too! Marketing often falls lower on the list of priorities,...
by Maddie Langston | Feb 29, 2024 | Uncategorized
If you own or manage an optometry practice, your website is a foundational part of your marketing. People in the areas you serve should discover your website when they search for services you provide, and the website should help you establish credibility and build...
by Maddie Langston | Feb 26, 2024 | Uncategorized
If you’re an optometrist specializing in the evaluation and treatment of dry eye, your website is a powerful tool to reach patients. Let’s make it easy for them to find you! Here’s how to use SEO (Search Engine Optimization) to shine a spotlight on...
