by Maddie Langston | Sep 17, 2024 | Optometry marketing, Uncategorized
As an independent O.D., you already know the importance of delivering excellent patient care and keeping your practice running smoothly. I realize patient care, staff management, and practice operations can take up most of your time but having a well-structured annual...
by Maddie Langston | Aug 8, 2024 | Optometry marketing, Uncategorized
When you own an optometry practice, you wear many different hats. In addition to providing patient care, hiring and managing staff, and staying on top of your finances, you need to think about your marketing, too! Marketing often falls lower on the list of priorities,...
by Maddie Langston | Feb 29, 2024 | Uncategorized
If you own or manage an optometry practice, your website is a foundational part of your marketing. People in the areas you serve should discover your website when they search for services you provide, and the website should help you establish credibility and build...
by Maddie Langston | Feb 26, 2024 | Uncategorized
If you’re an optometrist specializing in the evaluation and treatment of dry eye, your website is a powerful tool to reach patients. Let’s make it easy for them to find you! Here’s how to use SEO (Search Engine Optimization) to shine a spotlight on...
by Maddie Langston | Dec 28, 2023 | Uncategorized
As an optometrist running a private practice, understanding your online presence is crucial. Google Analytics, a free web analytics service by Google, is an invaluable tool to understand and optimize your online presence. By integrating Google Analytics into your...
by Maddie Langston | Dec 28, 2023 | Uncategorized
Optometry practices benefit from a focused approach to social media, particularly through Facebook and Instagram. These platforms are powerful channels for patient engagement, education, and the promotion of specialized services such as dry eye treatment, myopia...
