by Maddie Langston | Apr 26, 2024 | Optometry marketing
Does this sound familiar? You have an established patient base. You have invested in technology and built capabilities in your optometry practice to provide dry eye treatments, myopia management, or other specialized eye care services, and now you’re excited about...
by Maddie Langston | Apr 22, 2024 | Optometry marketing
“I know our website is outdated, but we are booked out for several weeks! How would an updated, better website benefit us?” I get this question from time to time from optometry practice owners and managers who acknowledge that since they have good awareness and demand...
by Maddie Langston | Apr 12, 2024 | Optometry marketing
If your optometry practice is in an area with lots of competition, effectively marketing your practice is essential for attracting new patients and retaining current ones. Whether you’re looking to expand your patient base or strengthen your brand presence in...
by Maddie Langston | Apr 5, 2024 | Dry eye marketing
Optometrists who talk to me or work with the team at Optometry Marketing Services often share that they have a goal to create awareness, interest, and ultimately scheduled appointments for their dry eye evaluation and treatments in their offices. Have you recently...
by Maddie Langston | Mar 29, 2024 | Patient experience
Modern marketing plans for optometrists in private practice can include an optimized, user-friendly website, a workable process to acquire online reviews, and advertising on search engines and social media, but the cornerstone of optometry practice marketing is...