by Maddie Langston | May 31, 2024 | Google ads, SEO
As an optometrist in private practice, you might have heard about Google Ads and SEO as ways to attract more patients online. However, understanding how they work together can be confusing! Let’s break it down and see how using Google Ads can indirectly benefit...
by Maddie Langston | May 29, 2024 | Google ads
If you are an optometrist running your own practice, you likely spend most of your time on patient care and not on your practice marketing. If your practice is in an area with lots of competition, though, understanding how to attract more patients online is crucial....
by Maddie Langston | May 28, 2024 | Social media
Some optometrists in private practice have worked for years to build a great presence on Facebook business, Instagram, and other social media platforms. They build an audience of followers on these accounts, and maybe even pay to advertise services or their optical to...
by Maddie Langston | Apr 26, 2024 | Optometry marketing
Does this sound familiar? You have an established patient base. You have invested in technology and built capabilities in your optometry practice to provide dry eye treatments, myopia management, or other specialized eye care services, and now you’re excited about...
by Maddie Langston | Apr 22, 2024 | Optometry marketing
“I know our website is outdated, but we are booked out for several weeks! How would an updated, better website benefit us?” I get this question from time to time from optometry practice owners and managers who acknowledge that since they have good awareness and demand...
